This blog is dedicated to educate everyone about the reach of the profession named "Public Relations" on political, economical and social matters.

Tuesday, January 16, 2007

Please Read the Following - PR Day 1

As some of you know, in the last year I have become a student of the Public Relations world. Most persons have not even heard of it or have a very obscure sense of this profession; however, let me assure you after 12 months of hard work I have discovered that your life is run by an elite of PR executives that have molded the way you behave, think and act upon for the last hundred years or so. They are the true government not only of the US, but of the entire planet. Organizations, such as the CFR (Council of Foreign Relations), are the real threat to a democratic life, not terrorists living in a cave thousands of miles away from you.

Indefinitely from now on, I will post every day a bulletin describing via video, sound or written form one finding on my long research about public relations and its impact on the world. I would like to start spreading my knowledge on this matter with you my close friends, because I consider you some of the most capable persons I know and this information is vital for any individual that considers her/himself a true citizen of the world.

DAY 1

I will start by describing that within the business world there are many areas including finances, production, informatics and our main topic in this case "marketing". We all have an idea of what marketing is. We have all see it all around us in commercials, radio advertisings, magazines ads, etc. We all think many things about continually. From the ones that hate it, because they think that corporations are evil and they control the things we buy, to the ones that actually love to watch a well created commercial portraying an artist or public figure doing acrobatics of any kind. Within the marketing paradigm there is a rather hidden category called "Public Relations". I will let wikipedia.org define the term for us.

Copied from http://en.wikipedia.org/wiki/Public_relations

Definition

One of the earliest definitions of PR was coined by Edward Bernays. According to him, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "

According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".

Public relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image.

Public relations is the process of aligning the perceptions of targeted audiences (or publics) with the current realities and reasonable prospects of another entity.

Public relations is about building public relationships.

Public relations involves:

1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two way communication process.
5. Fostering a positive relationship between an organization and its public constituents.

Examples include:

* Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.

* Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.

* Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.

* Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.

PR has had many definitions over the years and since its early boom days of the 1980s has almost entirely redefined itself. This is probably because most clients these days are far too media-savvy to think that fluffy ideas and champagne parties constitute a good media service (of course this is a good thing, but we do still like a good champagne party).

PR these days is often misunderstood, and it’s probably the fault of the PR industry itself that most people aren’t sure where PR is supposed to stop and marketing, advertising, branding and all the other media services begin.

Put very simply, good PR encourages the media (newspapers, magazines, TV and radio) to say good things about your product/service or whatever it is that you want to promote so that more people buy your product/use your services/think you’re great.

Of course, most PR companies have a team that will come from a mixture of media backgrounds and may be able to offer all sorts of PR-related services such as branding, marketing, copywriting and advertising. That can make defining pure PR all the more confusing for the client.

End of http://en.wikipedia.org/wiki/Public_relations definition.

I will leave you today with a video that might make you laugh, but that after a while, if you decide to follow my bulletins will most likely make you very very angry.

Thank you,

Guillermo Zuniga
Marketing & PR Executive

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home